Emma Head

Emma Head

Founder - Sweet Mickie

Sweet Mickie was founded in 2014 after Emma decided baking gifts for friends was a better outlet for her creativity than her day job writing social media posts for the corporate world.

Emma, another BITE Conference speaker whom has first hand experienced the deep business discussions on Channel 10’s Shark Tank, admits she stepped foot on the Shark Tank pitch stage when her business was “quite young.” Nevertheless, her business model appealled to two investors, Janine Ellis and Andrew Banks, finally securing $200,000 support from the pair with 46% equity stake that has since proved invaluable.

Sweet Mickie, which is now wholesaling the sweet delights into Starbucks stores nationally, has grown from a one-woman operation to a business with casuals on board to help with cookie deliveries

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